Caroline P.
Milo · Verified order
This product is amazing!
We noticed a clear improvement after adding these chews to Milo’s daily routine. His skin looks more comfortable and he is scratching much less than before.
For dogs who can’t stop itching, and owners who’ve tried everything.
Every day of itching is a day too many. Give your dog daily support for healthier, more comfortable skin.
Daily Skin & Itch Support
Tried other supplements before?
You’re not alone. Pets Promise combines carefully selected ingredients to support your dog’s skin, coat and immune system from within.
Designed for consistent daily support
Itchy ears & head shaking
For dogs constantly scratching, shaking and dealing with sensitive ears.
Constant, excessive licking
Supports dogs that regularly lick, chew or focus on irritated areas.
Biting & licking paws
Daily support for sensitive paws and repeated licking or chewing.
Itchy & sensitive skin
Supports healthy-looking skin and helps maintain everyday skin comfort.
Uncomfortable ears & paws
Supports skin and coat health in areas dogs frequently scratch or lick.
Real results from real dogs
Real customer experiences, with the details that matter.
Sarah M.
Bella · Verified order
Much more comfortable
Bella used to constantly lick and scratch her paws. After consistent daily use, we noticed she became much more settled and comfortable.
Emma L.
Luna · Verified order
Finally something she enjoys
We had already tried several products before finding Pets Promise. Luna enjoys the chews every day and her skin and coat have been looking much healthier.
David R.
Charlie · Verified order
Now part of his daily routine
Charlie can be very picky, but he takes these without any problem. We have now made them part of his normal daily routine.
Excellent
★★★★★
Trusted by pet owners
Dr. Gabriela Percy
Veterinarian
“
For dogs that struggle with persistent itching, licking and sensitive skin, daily support should go beyond the skin alone.
Pets Promise® All-Itch & Immunity Treats are designed to support your dog from within, combining nutrients for skin, coat, gut and normal immune function.
The formula combines probiotics with salmon oil, turmeric, apple cider vinegar, vitamin C, liquorice root and flaxseed to provide broad daily nutritional support.
Salmon oil provides naturally occurring Omega-3 fatty acids, while probiotics help support a balanced gut microbiome — two important parts of a complete daily wellness routine.
And because the formula comes in a tasty soft chew, it is simple to make it part of your dog’s everyday routine.
91%
reported less frequent scratching
93%
reported less licking and chewing
89%
noticed healthier-looking skin and coat
*Replace percentages with verified Pets Promise product-testing data before publishing.
Three levels of support for dogs who can’t stop itching
Most itch supplements focus on the surface. We support skin, gut and immune health together.
Stage 1
Immune & Gut Balance
Probiotics and apple cider vinegar help support gut balance, healthy digestion and normal immune function.
Stage 2
Nourish Itchy & Irritated Skin
Salmon oil, turmeric and liquorice root help support skin comfort in dogs prone to scratching and licking.
Stage 3
Maintain Healthy Skin Function
Omega-3, vitamin C and flaxseed help maintain healthy-looking skin and a glossy coat.
What to expect with daily consistency, from constant itching to calmer skin
Day 0–30
Building skin & immune support
Daily use helps support healthy skin function, coat condition and normal immune health while your dog settles into a consistent routine.
Day 30–60
Calmer skin & daily comfort
Continued daily use supports skin comfort and coat condition, helping dogs prone to licking, chewing or scratching feel more settled.
Day 60+
Long-term skin & immune resilience
Ongoing support helps maintain healthy-looking skin, coat shine and everyday resilience for dogs prone to seasonal sensitivity.
Daily serving guide for optimal results, in a tasty chew dogs love
Under 11KG
1 chew
11–23KG
2 chews
23–34KG
3 chews
34–45KG
4 chews
45KG+
5 chews
✓
Tasty flavour that dogs love, making them easy to stick with.
✓
Serve daily at the same time to build an easy routine.
✓
Safe to combine with other Pets Promise supplements.
Every ingredient is carefully selected and has a purpose
Carefully selected ingredients to support your dog’s health from the inside out.
Probiotics
Daily gut & immune support.
Selected beneficial bacteria help support a balanced gut microbiome. A healthy gut plays an important role in normal digestion, nutrient absorption and everyday immune function.
Salmon Oil
Natural source of EPA & DHA.
Naturally rich in Omega-3 fatty acids including EPA and DHA. Salmon oil helps support healthy-looking skin, a soft shiny coat and your dog’s overall nutritional wellbeing.
Turmeric
Traditional botanical support.
Turmeric is a well-known botanical traditionally used as part of everyday wellness routines. It complements the formula’s wider nutritional support for skin and general wellbeing.
Apple Cider Vinegar
A familiar natural ingredient.
Apple cider vinegar is included as part of the broader nutritional blend. It works alongside the other carefully selected ingredients within the daily All-Itch & Immunity formula.
Vitamin C
Everyday antioxidant support.
Vitamin C is an antioxidant nutrient included to complement your dog’s everyday nutritional needs and support normal immune function as part of the complete formula.
Liquorice Root
Carefully selected botanical.
Liquorice root is a traditional botanical selected to work alongside the formula’s other ingredients as part of our broader approach to everyday skin and wellness support.
Flaxseed
Plant-based essential fatty acids.
Flaxseed naturally contains essential fatty acids and other nutrients. It complements the salmon oil in supporting normal skin condition and a healthy-looking coat.
Saccharomyces cerevisiae
Naturally rich in B vitamins.
A nutritional yeast naturally containing B vitamins and other nutrients. It also contributes to the savoury taste that helps make the daily chews enjoyable for dogs.
Natural Ingredients
Made into tasty daily chews.
The complete blend is made into convenient soft chews designed for everyday use. An easy way to add targeted nutritional support to your dog’s daily routine without powders or capsules.
Award winning formula
Pets Promise® Ranked #1 in International Test
Your dog’s health comes first. That’s why we created Pets Promise® and stand behind our formula. It’s created to support healthy skin, immune function and everyday comfort for dogs prone to itching, licking and sensitive skin.
All-Itch & Immunity
DAILY SKIN & IMMUNE SUPPORT
A daily blend of probiotics, salmon oil and carefully selected botanicals to support healthy skin, coat and immune function from within.
Why dog owners switch
More than just another skin supplement.
Built around the things owners care about most: less scratching, healthier-looking skin, paw comfort and everyday immune support.
Our choice
Pets Promise® All-Itch
VS
Typical alternatives
Multiple Other Brands
What matters
Pets Promise®
Others
Supports healthy-looking skin
✓
✓
Supports dogs prone to itching & licking
✓
✓
Daily immune support
✓
✕
Contains probiotics for gut support
✓
✕
Contains salmon oil with Omega-3
✓
✕
Multi-ingredient skin support formula
✓
✕
Easy daily soft-chew format
✓
✕